Case study: how WPaaS runs its landing page on Hostilo
WPaaS sells ongoing care for WordPress sites. Its own website, though, doesn't run on WordPress. It runs on Hostilo. That's on purpose: a service site with a few subpages needs no database, no plugins and no updates. Here's how it was built and what the numbers say.
WPaaS is a service of IMJ sp. z o.o., the company that builds Hostilo. This case study describes our own setup. All numbers come from Hostilo's statistics for this site, with nothing rounded up.
Who it is
WPaaS (WordPress as a Service) is a subscription for technical care of a WordPress site: updates, backups, security, hosting and small changes for one fixed monthly fee, from PLN 195 a month. It's run by Maciej Jankowski, who has been building websites since 2008. The service is for Polish businesses, so the site is in Polish.
What the site needed
- Fast loading and HTTPS on its own domain,
www.wpaas.pl, also without www. - Several subpages with guides, like how much WordPress care costs or what to do after a hack.
- Content changes in minutes, with no deployment and no plugins.
- Visibility to AI assistants, which more and more often answer customers' questions instead of a search engine.
- Zero maintenance: a site that doesn't need care itself.
How it was done
The site as plain HTML files.
The home page is one HTML file (about 127 KB) with CSS inside, plus guide subpages. The content and layout were drafted with AI, then edited by hand in the Hostilo editor.
Custom domain.
In the site settings, www.wpaas.pl and wpaas.pl were connected with a CNAME record and a TXT record that proves ownership. HTTPS turned on automatically.
Ready for AI.
A custom llms.txt describing the service, permission to appear in AI search answers, and no permission for model training in robots.txt. Hostilo rates the site's AI readiness at 100/100.
Stress-free edits.
Every publish keeps the previous version. If something goes wrong, one click brings it back.
Results: 27 days of stats (Oct 9 to Nov 4, 2026)
| Page views | 1,702 |
| Unique visitors (daily sum) | 1,133 |
| Desktop | 94% |
| Direct visits | 969 |
| Moves between subpages | 455 |
Some visits from the US and the Netherlands are most likely automated, like uptime monitors and scanners, which statistics can't fully tell apart from people. That's why we show raw numbers and don't draw sales conclusions from them.
Which AI reads the site
From October 27 to November 4, 2026, Hostilo recorded 115 visits from verified AI bots: 65 from OpenAI (ChatGPT) and 50 from Anthropic (Claude). 70 of them checked robots.txt, 16 read the sitemap and 25 read the pages themselves, including the guides. OpenAI's visits include ChatGPT fetching the page on a user's behalf, meaning someone asked ChatGPT about the topic and it looked at the WPaaS site.
What we learned
- A service's website doesn't have to run on the system the service supports. Fewer moving parts means fewer things to update.
- AI bots start with
robots.txtand the sitemap. A goodllms.txtand sitemap are the cheapest way into AI answers. - Version history changes how you edit: it's easier to try things when going back takes a second.
How to do the same
- Ask AI for a service page as one HTML file and publish it on Hostilo for free.
- Add subpages that answer your customers' questions.
- Connect your own domain in the site settings (PRO plan).
- Turn on llms.txt in the “For AI” tab and see which AI bots read your site.
Questions
Why doesn't a WordPress company use WordPress for its own site?
Because a site with a few subpages needs no database or plugins. Static files on Hostilo need no updates, and WordPress stays where it's really needed: in shops and larger client sites.
How much does it cost?
A custom domain, 365-day stats and no badge are in the PRO plan for $29 a year (net). A regular site at name.hostilo.page is free.
Can I move an existing site?
Yes. Paste the HTML, upload a ZIP of the whole project, or ask your AI assistant to publish the files through the Hostilo connector.
If your business runs on WordPress and you don't want to watch over updates, backups and security, take a look at WPaaS: ongoing care in one subscription (in Polish).
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